By continuously investing in product quality, market communication and assortment adjustments, Frikom d.o.o. has conquered the market of Serbia, as witnessed by its excellent business results.

Awards and recognitions

PRODEKSPO 2014 – Moscow Food and Beverage Exhibition

The gold medal for Narandžica and silver medal for Parfe for innovative packaging design and practicality.

Ice creams

In accordance with its business policies of monitoring and anticipating changes in the market, Frikom d.o.o. is traditionally and successfully introducing new products in the ice cream segment. An innovation in the product range is King Prestige Brownies, an ice cream with delicious brownie chunks, sprinkled with gold dust and hidden in a luxury box.

Apart from brands that are irreplaceable on the Croatian market as well, for example King and Macho ice creams, products such as Kapri, Leni, Rumenko, Čoko moko and Calipso stand out in the impulse ice cream category. Calipso is an innovation in Frikom’s impulse portfolio as it comes in tube packaging with red orange, pineapple and red grapefruit flavor. Kapri ice cream is an attractive combination of strawberry and vanilla cream and a synonym for true pleasure. Although the design of Kapri changed over time, its quality and taste fully justify the consumer trust it is enjoying for more than 37 years of presence in the market. 

 

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Frozen food

Frikom d.o.o. has, as a leader in the frozen ready meals segment, achieved a 70% market share in the frozen fruits and vegetables category, while it also holds significant shares in the frozen pastry and fish categories. Frikom closely follows consumer habits and demands for healthy food and quality products and services.

Products such as the Russian salad and "Đuveč" (vegetable stew mix) mixes have been successful on the market for over thirty years, but the new products such as the Royal and Provansa mixes have also found their consumers. 

In the wide assortment of products briquette vegetables stand out, while Frikom frozen vegetable mixes are also well known on the domestic market. Products are stored in modern packaging that guarantees preservation of quality and creates the brand’s visual identity. 

The product range also comprises frozen pastry of various flavors made of selected and controlled top-quality ingredients. 

For a number of years Frikom d.o.o. has also been offering quality sea and freshwater fish and seafood products of strictly controlled origin.