Roda positioned itself in Serbia as a store for large and family purchases

Roda positioned itself in Serbia as a store for large and family purchases.

Awards and recognitions

Superbrands Serbia logo.jpg

Superbrands 2015/2016


Roda retail chain started to build its history as early as 1994, launching its first store in Kula. These stores, which are unique in many ways, soon became a favourite destination for numerous consumers and quickly conquered the Serbian market. By developing its megastore network (with first in Vojvodina and then across Serbia) Roda managed to create a positive price perception among consumers in Serbia and position itself as a store for large and family purchases.

Attentively monitoring the needs of its consumers in all its years of business, Roda has grown into a retail chain with 35 stores located all across Serbia, holding the biggest product assortment and best offers. Today, this brand’s shelves provide consumers with a choice of over 40,000 local products made up of top domestic and global brands at the most attractive prices with the  best payment options.

Basketball equipment in Roda stores

As a proud sponsor of Serbian basketball, Roda, together with the Basketball association of Serbia has opened five big official stores in its locations. Thanks to this cooperation, all basketball fans from Belgrade, Novi Sad, Niš, Kragujevac and Subotica can purchase athletic equipment necessary for recreational or professional basketball playing, or for supporting the national team. The remaining Roda stores each have a basketball corner offering the most popular basketball related products.

Dream Factory

Roda want to offer parents and their children the most popular toys and expand their options of having fun with the Dream Factory brand.  It is a cheerful brand for children with recognizable design, offering favorite cartoons and toys, collectables, albums and stickers, plush toys and DVDs, all featuring characters from world renowned licenses.