Roda

Roda

As a domestic store with tradition, Roda meets big family shopping needs and offers a special shopping experience thanks to its wide range of products.

Roda positioned itself in Serbia as a store for large and family purchases.

Awards and recognitions

Superbrands Serbia logo.jpg

Superbrands 2015/2016

"WHERE FAMILY IS"

As a domestic store with tradition, Roda meets big family shopping needs and offers a special shopping experience thanks to its wide range of products. The first store opened in Kula in 1994. By creating a network of supermarkets — first in Vojvodina and then throughout Serbia — Roda has built a positive price perception among consumers and positioned itself as a store for big and family purchases.

Thanks to its quality service, the widest range of electronics and seasonal products, and the best offering of domestic products at affordable prices, Roda provided its customers with a special shopping experience.

Guided by the idea that Roda is “Where family is”, the brand’s 36 stores throughout Serbia managed to satisfy the needs of all consumers, which is why today it’s a favourite place for big shopping trips and entertainment for the whole family.