Super Kartica

Super Kartica

The loyalty program with a million members on the Serbian market.

Super Kartica is a loyalty program with more than a million users in the Serbian market and its partners are companies and retail chains: Mercator S, Sberbank Srbija, DDOR Novi Sad, Mastercard®, Galerija Podova, Intersport, Modiana, Vip Mobile, BENU Apoteka and Tehnomanija.

Super Kartica, the biggest loyalty program in the Serbian market, rewarded its loyal users with more than RSD 550 million of shopping value in 2017.

More than 50.000 users have chosen Super Kartica payment card that allows them to pay in monthly instalments and it also allows them to increase their savings up to three times. From October 2017 to September 2018, Super Kartica allowed users to save additional RSD 100 million. 

Besides the shopping points, loyalty program users also had the option to choose one or more products from a selection of 3,500 marked with “Super price with Super Kartica” and save additionally. 

Super Kartica is the inovator in its home market. During 2017 it started implementing digital trends and new digital and direct communication channels with its users. As a result of this proces, new Super Kartica mobile app was launched mid 2018 that brought online coupons enabling discount, maps of all partner stores, digital catalouges of all program partners in one place and many other benefits.

In the future the focus will be on a systematic approach, pursuant to consumer needs and wishes while offering additional benefits and services with potentially new partners in the Serbian market.