Agrokor's wholesale brand

Velpro is a wholesale intended primarily for professional customers, such as restaurants, hotels, companies and public sector and a leading wholesaler in Croatia and Serbia.


VELPRO is intended primarily for professional customers, such as restaurants, hotels, companies and public sector  who can purchase all necessary supplies for their business at a single location. The company strongly supports its customers and their competitiveness by providing best purchase conditions, marketing support and standardization for small stores. The basic goal is to establish a successful long-term cooperation with HoReCa customers through a professional approach.

Today there are 24 VELPRO locations throughout Croatia and more than 200 vehicles that ensure adherence to most modern global distribution standards.  Along with quality of service, customers also receive access to a rich assortment with more than 800 products of the Rial private label, sale and distribution of fresh food, fruits and vegetables, fresh meat, packed food, beverages, cosmetics, seasonal assortments, office supplies, electronics, as well as professional assortment for restaurants and hotels that make up a significant segment of the wholesale business. Quality of service at the leading Croatian wholesaler includes a modern online ordering system. Along with Internet orders, customers also have at their disposal specialized wholesale centers at certain locations in the form of VELUGO and DEDON exhibition and sales showrooms.

VELPRO is the leading national wholesale chain in Serbia that owns 8 modern wholesale centers and 1 HoReCa center, which are adjusted to meet all demands of professional customers. The assortment includes more than 9,000 items, while a special segment of it are fresh fruits and vegetables at affordable prices. The company offers professional service, continuous and secure supplying with the option of free delivery, online shopping, various payment methods and special events within its wholesale centers.

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