Mercator - S d.o.o.

Mercator - S d.o.o.

The largest retail chain in Serbia with its retail network comprising more than 330 stores providing services to over 300,000 satisfied customers on a daily basis.

Mercator-S, as part of the Agrokor business group, represents the largest retail chain in the Serbian market whose network, spanning over almost 100 cities across Serbia, comprises of more than 300 IDEA stores, 35 Roda megastores, 2 Mercator centres, 4 Velpro centres and one HoReCa establishment. 

Mercator is the only retailer of its kind in Serbia, running a wide range of stores, from hypermarkets offering over 40,000 items to small neighbourhood shops and corner groceries. 

In the Serbian market, Agrokor has been operating within the commercial domain since 2005, when it acquired the IDEA , and since the merger of Mercator Group in 2014 Agrokor has developed into the largest regional retail chain and now stands as the absolute leader in commerce, both in the Serbian market and the other countries in the region.

Mercator - S today holds third place in total revenues among companies in Serbia, it currently employs over 9,000 people, and provides service to more than 300,000 satisfied consumers daily.


Among the many important awards and acknowledgements won by Mercator-S, the one that stands out the most is most certainly Corporate Superbrands.

This prestigious accolade is awarded to the most successful domestic and foreign companies operating in Serbia as a confirmation of quality and success, as well as of trust placed by consumers, service users, and the general public. That is why today we can proudly say that Mercator-S is one of the companies among 1,500 candidates from 34 business sectors in Serbia that are recognized as corporate superbrands in 2015/2016 and 2017/2018.

The criteria for winning this prestigious award and acquiring the status of a Superbrand — awarded in more than 80 countries around the world — include public recognition and excellent reputation, long-term consistency and reliability, corporate responsibility measured through several parameters such as the market (quality, prices, and services), business relations (legality and transparency, work environment and business practice), society (sponsorships, cultural and social initiatives), and the environment (environmental protection and mitigating negative impacts).

Mercator - S d.o.o.

Entoni Sošić

Autoput za Zagreb 11a, Novi Beograd


+381 11 2202 600