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Agrokor - the largest number of leading positions in the Best Buy Award research in Croatia

With the total of 20 leading positions in 20 different categories, Agrokor Group achieved a status in the Best Buy Award research that no other Croatian brand, group or company has managed so far...

This is a powerful, independent and indisputable confirmation of Agrokor's products and services that represent a synonym for high quality and fair price to the Croatian citizens

ZAGREB, 3 February, 2011 – According to the "Best Buy Award" research carried out in the Republic of Croatia, that measures the satisfaction of buyers with the price to quality ratio, the companies belonging to Agrokor Group reached the largest number of leading positions - the largest number of "Best Buy Award" certificates for the year 2010/2011. Up until now, more than 300 categories were tested for Best Buy Award certificate for 2010/2011 in the segment of food, telecommunications, logistics, cosmetics, banking, insurance, high technologies, media, culture, etc. Within three hundred researched categories, Croatian citizens gave best marks to Agrokor's products and services in 20 categories, which is the number of leading positions that no other company or group in Croatia has managed to achieve. Agrokor's companies, products and services were graded by Croatian citizens in the independent Best Buy Award research for the year 2010/2011 as the ones that offer the best price to quality ratio in the following categories: 1. Chain stores that sell food and general necessities with the best price to quality ratio (Konzum) 2. Chain stores with discount prices with the best price to quality ratio (Konzum) 3. Sparkling water with the best price to quality ratio (Jamnica) 4. Still water with the best price to quality ratio (Jana) 5. Ice creams with the best price to quality ratio (Ledo) 6. Frozen meat with the best price to quality ratio (Ledo) 7. Frozen vegetables with the best price to quality ratio (Ledo) 8. Frozen fruit with the best price to quality ratio (Ledo) 9. Frozen ready-made meals with the best price to quality ratio (Ledo) 10. Frozen fish with the best price to quality ratio (Ledo) 11. Frozen dough with the best price to quality ratio (Ledo) 12. Salt with the best price to quality ratio (Paška solana) 13. Boiled ham with the best price to quality ratio (PIK Vrbovec) 14. Smoked ham with the best price to quality ratio (PIK Vrbovec) 15. Mortadella with the best price to quality ratio (PIK Vrbovec) 16. Margarine with the best price to quality ratio (Zvijezda) 17. Ketchup with the best price to quality ratio (Zvijezda) 18. Mayonnaise with the best price to quality ratio (Zvijezda) 19. Vegetable oil with the best price to quality ratio (Zvijezda) 20. Olive oil with the best price to quality ratio (Zvijezda)

"The leading positions of Agrokor’s companies in 20 extremely significant categories of the Best Buy Award research for 2010/2011 have showed that Croatian citizens trust the quality and fair price of products and services with market brands Konzum, Jamnica, Jana, Ledo, PIK, Ledo and Paška Solana. This is a great achievement for these companies, especially when we know that this was decided by the Croatian citizens – Croatian consumers“. Mirjana S. Pelaić, General Manager Best Buy Award Croatia

Innovative Best Buy Award research The protected method of "Best Buy Award" research - DEEPMA was developed by the company Axios in cooperation with the world renowned audit and consulting organization PWC (PricewaterhouseCoopers). The "Best Buy Award" Certificate is given on the basis of special innovative "Best Buy Award" research carried out by the Market Research Center GfK – part of the GfK Group seated in Nurnberg, Germany. Agrokor - one of the largest regional companies Agrokor Group is the largest private company in Croatia and one of the most powerful companies in South-East Europe with nearly 40.000 employees. Within the Agrokor Group, whose primary activities include the production and distribution of food and beverages and retail sale, operate the largest Croatian producer of mineral water - Jamnica, ice cream - Ledo, oil, margarine and mayonnaise - Zvijezda, the largest Croatian meat industry - PIK Vrbovec, Belje - the largest agricultural-industrial capacity in Croatia, as well as the leading retail chain Konzum. Owing to its clear business vision, strictly conducted strategy and a well-planned investment, during its 30 years of existence Agrokor managed to develop from a small family company for the production and sale of flowers, to the leading food trading concern on the regional market. The leading positions of Agrokor's companies are expressed in high market shares, thus in 2009 Ledo had an 82% share in the Croatian ice cream market, Zvijezda had 86% of the margarine market and Jamnica dominated the mineral and spring water market in Croatia with a share of 82% and 59% respectively. Having achieved and strengthened such undisputable leading positions on the Croatian market in all its main activities, Agrokor has moved further on toward realizing its strategic goal which is to realize the key and long-term stable position in the region. Beside its Croatian companies, Agrokor Group consists of the companies from the regions that were merged over the past several years: from Bosnia and Herzegovina Ledo Čitluk, Sarajevski kiseljak and Konzum Sarajevo, Dijamant, Frikom, Nova Sloga and Idea from Serbia and Ledo and Fonyodi from Hungary.

Best Buy Award – Based on international standards The "Best Buy Award" research is carried out in accordance with the provisions of the 'International Code on Market and Social Research' passed by the International Chamber of Commerce (ICC) and the World Society of Research Experts (ESOMAR). The basic aim of the Best Buy Award research is not only to get an insight on how the Croatian citizens perceive the product brands, services, manufacturers and vendors who are considered as the providers of the best price to quality ratio (so-called best buy) by the users, but also to get an insight of the opinion of those who are not necessarily the users, but have a relevant opinion on the basis of the experience of the people that are close to them. The aim of the "Best Buy Award" project and certificate is to help the buyers to find the best and most affordable products and services on the Croatian market.

www.BestBuyAward.org