BrandScore Indicator - the additional confirmation of the strength of Agrokor's brands
Oct 20, 2011
The "BrandScore lists of TOP30 brands"* published on 19.10.2011 for the markets in Croatia, Bosnia and Herzegovina and Serbia feature 20 Agrokor's brands (9 are from Croatia, 6 from Bosnia and Herzegovina and 5 from Serbia)!
According to consumer ratings in the research carried out by Ipsos Puls in the first half of 2011, the first three positions on the Croatian market are occupied by Agrokor's brands: Zvijezda oil, Jamnica mineral water and Zvijezda mayonnaise, and there are 6 more brands in the TOP30: Zvijezda table margarine, Ledo vegetables, ABC cheese spread, Ledo fish, Jana and Ledo pastries.
In Bosnia and Herzegovina, there are 6 Agrokor's brands among the 30 best rated brands: Margo margarine, Zvijezda hard margarine, Ledo fish, Ledo vegetables, ABC cheese spread and mineral water Sarajevski kiseljak.
The following Agrokor’s brands from the Serbian market entered the TOP30: Frikom vegetables, Frikom fish, Frikom pastries, Dijamant oil and Frikom fruit.BrandScore lists of TOP30 brands:
* BRANDpuls research in the first half of 2011; for 1000 brands divided in 60 consumer goods categories
About the research: As part of its renowned research project BRANDpuls, the Ipsos Puls Agency created a new BRANDscore index – the unique indicator of the strength of a particular brand calculated on the basis of its important performance indicators. It is important to mention that the BrandPuls research is carried out twice a year in a nationally representative sample of 2.000 respondents (Croatia and Serbia) and 1.000 respondents (Bosnia and Herzegovina), for about 1.000 brands divided in 60 consumer goods categories and it represents a specific „consumer judgement“ related to the brands of consumer goods. Since the BRANDPuls indicators for all categories and brands are tested in the same way, BRANDscore enables the comparison of different brands from the same and different categories. In this way, the rank-list of all brands is formed, from „the strongest“ brands to the „weakest“ ones.