Design in the Service of the Product
May 11, 2010
When creating a brand, everything is important, including the product itself and its function, but also the packaging design because this is what attracts customers’ attention first. The seventh packaging festival FEST.A CROPAK 2010, held in Rovinj and organized by Tectus, the Institute for Packaging and Graphic Arts and the Ambalaža and REGprint trade journals, brought together over 160 businesspeople and packaging users and manufacturers from Croatia and the region. 45 nominations and over 110 products were received for the competition for the best packaging on the Croatian market, and awards were presented in eight categories. This year, Agrokor companies left CroPak exceptionally satisfied and with hands full of awards –OL ISTRIA of Agrolaguna, designed by Nikola Sušak, received an award in the Integral Design category. The design for PIK Vrbovec’sMaturo, provided by Predrag Zagorac, received an award in the Graphic Design category, while Tea Kličinović was presented with an award for the5-liter Jana bottle from Jamnica in the Industrial Design category.