First Ever Croatian Eco-Brand EKOZONA Exclusively in Konzum
Feb 16, 2010
Biovega’s brand enriches Konzum’s eco-product line
The first Croatian eco-brand EKOZONA was presented today at the Super Konzum store in Sarajevska Street. The complete product line of EKOZONA eco-products is a joint project by Biovega and Konzum. The line will be exclusively available in 30 Konzum stores around Croatia, mainly Super Konzums. By introducing EKOZONA, Konzum became the first non-specialised chain store in Croatia with a specially positioned and separate category of ecologically certified products. The product line of EKOZONA comprises 108 products from 14 different categories, selected so that regular products can be easily replaced with eco-products. EKOZONA is a result of Biovega’s fifteen years of experience in eco-business.
EKOZONA will provide Konzum shoppers with a wide selection of eco-products from its fresh and packed programme, including cereals, muesli, nuts, seeds, dried fruit, pasta, legumes, oils, vinegars, spicy sauces, winter preserved food, juices, flour, and fresh fruit and vegetables. EKOZONA brand products are GMO-free and entirely natural, with no additives, pesticides or sugar. The packaging contains the product name and also basic information and recipes for using the product, prepared by Jadranka Boban Pejić, the leading Croatian expert in natural nutrition, which will contribute to better product placement.
By introducing the EKOZONA eco-brand, Konzum continues to develop its product line according to current world retail trends, given that an increasing number of customers are aware of the importance of ecologically manufactured food. These products are displayed in the outlets in a way that promotes this importance and makes them available to a large number of customers, said Darko Knez, president of the Konzum Management Board. Jadranka Boban Pejić, director of Biovega, pointed out how proud she was that Konzum, the retail leader in Croatia, had recognised the importance of eco-products and embraced EKOZONA as the best choice for an eco-product line within its stores.