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PIK VRBOVEC INTRODUCES NEW PRODUCT LINE FOR CHILDREN UNDER BRAND DISNEY

PIK has prepared a new line of processed meat products with the Mickey figure under the Disney brand in order to offer to the segment of children-consumers a healthy product of high quality and attractive design. In co-operation with the licence partner the Walt Disney Company the technologists in PIK have in the past few months been preparing products for children according to new recipes, the taste and contents of which have been adjusted to the young consumers. The new children line offers frankfurters without a casing in a 100 gr. packing, a liver pate in a AL 30, 50 and 100 gr. packings and a frozen super hamburger in the shape of Mickey, which will be especially interesting for young barbecue fans.