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Robert Petković held a lecture at HIT IT Digital

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The first regional Google AdWords and Google Analytics conference was held in Zagreb. Gary Illyes, an expert from Google held a lecture where he talked about user habits and characteristics online.

Robert Petković, Agrokor’s web analyst and one of the best Google Analytics experts in the region, showed how Multi-Channel Funneling reporting and performance tracking for entire campaigns helps track where the funds invested into digital marketing were spent so that one does not “tap in the dark while looking for the light switch”.

You can read more about the conference in Croatian here.

(Source: Večernji list)