The first GoldenDrum GrandPrix for Croatia won by Jana and Imago Ogilvy agency
Oct 24, 2016
The campaign “Wing of Love” (“Malena and Klepetan”) which the advertising agency Imago Ogilvy designed for Jana – the Water with a message of love, achieved tremendous success in the most important creative advertising festival in Central, Eastern and Southeastern Europe, winning the first prestigious Grand Prix award in the history of advertising in Croatia.
Jana won Grand Prix in Digital, and it also qualified in the finals of the Branded Content category, which is in itself a great achievement, because this year the entries to Golden Drum came from 26 countries.
Iva Balent, Agrokor’s Executive Director of Marketing said: “2016 was marked by recognitions for the industry, which showed that the Jana – water with a message, and the campaign Wing of Love, was the right decision. It makes me very proud and happy, but more than anything else it makes my heart full, because we not only reached our customers, but also experts at the global level, and we won two new recognitions for Croatia for the first time. Thank you to the entire Imago Ogilvy and Jamnica team who created and spread #onlylove, #samoljubav.”
Darko Bosnar, Art&Innovation director of Imago Ogilvy agency said: “Just as we eagerly awaited the return of Klepetan during the campaign, so we waited for years for the first Golden Drum Grand Prix. This most prestigious marketing award in this part of Europe seemed unattainable for years in the competition with agencies not only from the Adriatic region, but also with those from Austria, Russia, Turkey, Finland, Romania and many other countries. But just as Jana enabled people to feel real and honest love in the campaign, it once again also showed that love knows no boundaries and brought us this prestigious award.”
After the Cannes Lion, this is the second prestigious award for Jana water with a message of love and the campaign Wing of Love, which once again confirms the quality of work of the successful teams of Agrokor and Jamnica, as well as Imago, Drap and Priredba.
Golden Drum is an international festival of creativity that is being held in Slovenia for 23 years. It is one of the three most relevant European creative advertising festivals. There are 22 expert jurors at the Golden Drum, who are some of the best creative individuals in the world. During the festival, more than 40 highly relevant lecturers from the marketing industry transferred their knowledge and experience to those interested by holding classes, workshops and presentations. This year’s festival had applicants from 26 countries and a total of 1215 creative marketing solutions were overviewed.
Cover photo: Golden Drum awards