A007 presented new online mall Abrakadabra

100.000 products, new methods of free delivery and interest-free payments for a flawless online shopping experience

Avenue de CRO, Red Bull, Mad Pax, Colmar, Bellabeat Leaf, Greyp, Kisha, F&F and Intersport available online for the first time in Croatia on

A007, an Agrokor Group company, opened the virtual door to Abrakadabra, a new online mall that offers the most popular domestic and international brands to the Croatian market.

The domain currently offers 100.000 products suited to the needs of every consumer, in the categories Automotive, Electronics, Garden and Tools, Computers, Toys, Books, Beauty and Care, Fashion, Baby equipment, Consumer Electronics and Sports – in total more than 1.000 brands procured from more than 200 partners.

One of Abrakadabra’s special features is definitely Avenue de CRO – the only place online where one can find beautiful clothes from Croatian designers such as Aleksandra Dojčinović, Nebo, Krie, Elfs, Zigman, Boris Pavlin, A’Marie, Hippy garden, Lokomotiva and others. Also, it is the first web shop in Croatia with an exclusive offer of the brands Red Bull fashion, Colmar, Bellabeat Leaf, as well as Mad Pax, designed by Brad Pitt and Angelina Jolie. Brands like Greyp, Kisha, F&F and Intersport are also available online for the first time and many others are coming soon.

This is not the end of novelties offered by because the Abrakadabra team has made available new and unique methods of delivery that allow flexibility, safety and fast service for Abrakadabra customers.

Hrvoje Kraljević, Managing Director of A007 and of Tisak, highlighted on this occasion: “Agrokor has once again proved that it recognizes trends and invests in new technologies to build its leading market position, while meeting the expectations of both consumers and business partners. We started the A007 project with a clear vision to build a new regional online platform and so far we have invested in it almost HRK 40 million. We are especially proud of our team of leading e-commerce experts. Our team is continuously growing and we plan to quadruple it by the end of the year. So far we have demonstrated that we have the knowledge to run the online part of business just as successful as our traditional business, with the launch of Konzum klik last year. This is the next step in developing our online business with a view to creating new added value and offering an additional option to our customers and business partners. We will continue in this manner and are prepared to respond to new challenges that include regional expansion, first to the Slovenian and Serbian markets and then to other markets in Central Europe as well.”

A number of benefits that Abrakadabra offers are new to this market and were presented by Anita Lacmanović, COO in A007: “We wanted to provide our customers with a unique online shopping experience through an abundant offer of brands, some of which were made available to the Croatian public for the first time this way, and also through new delivery models such as delivery to any of more than 1.300 Tisak kiosks or more than 50 Paketomat lockers (APM – Automated parcel machine) positioned throughout Croatia. We also have various payment models such as interest-free credit card payment in up to 12 instalments and payment upon delivery, as well as additional benefits our customers will receive through integration with the MultiPlusCard loyalty program, the largest one in the region with more than 5 million members. On top of it all, our customer support is available to our customers 24 hours a day through the toll-free number 072 007 007.”

“I am proud of the fact that Abrakadabra is the only e-commerce platform in the region supporting as many as 4 business models: CrossDock, Marketplace, Deposit and Dropshipment – that allows us to be very flexible in our cooperation with partners. The recent nomination for the SAP quality award for Europe, Middle East and Africa, recognizing companies who have achieved excellence in planning and conducting SAP projects and programs and thus secured added value for the company, confirms in particular that selecting SAP Hybris as the technological solution was the right decision”, she added.

The business models that Abrakadabra brings will open significant opportunities for all existing and future partners by providing them with a simple way to access bigger markets and reach a bigger number of potential customers. This further confirms the philosophy of Agrokor Group companies, according to which one of the foundations of doing business is building and strengthening their relations with partners, both the big, established ones and the small ones, such as craftsmen, startups and many others.

Abrakadabra online mall is a new shopping experience that will in many ways simplify the shopping process and shorten the time one would need to visit brick and mortar shopping centers, by bringing the wanted products just a click away using delivery methods depending on personal preferences of each individual customer.