Konzum opened a new children’s playground in Vukovar


Within the “Bringing children back to playgrounds” project, Konzum already built and equipped 31 playgrounds

Konzum is going forward with its “Bringing children back to playgrounds” project that was initiated several years ago and during which 31 children’s playgrounds in Croatia were completed. A new playground was officially opened today in Vukovar by Marija Budimir, deputy mayor of Vukovar, Iva Balent, executive director of corporate marketing at the Agrokor Group and Josip Grgić, director of marketing of Konzum.

Konzum equipped the new playground in Vukovar with 12 new pieces of combined equipment such as seesaws, swings, slides and others. Just as in all the other playgrounds, the surface below the equipment includes 50 m2 of a prescribed anti-stress mat that amortizes eventual falls and reduces injuries, while all equipment meets the highest standards and safety regulations. The equipment is produced by the Stribor Oprema d.o.o. company and this is a continuation of the traditional cooperation with Croatian producers. This playground in Vukovar was also equipped with new benches and wastebaskets. The city of Vukovar carried out the construction work and prepared the area for equipment installation.

Iva Balent, executive director of corporate marketing at the Agrokor Group said: “At Agrokor, we consider social responsibility as one of the most important segments of our business ever since the Group was founded. The “Bringing children back to playgrounds” project was initiated several years ago with the goal of providing safe playing locations for as many children as possible throughout Croatia. Our aim is to promote the importance of outdoor activities, sports and socialization through this initiative. All of us have fond memories of the time when we played in parks and at playgrounds, and built friendships. This is why I am very proud of this project with which we contribute to the quality of life in local communities where we are present. I wish to thank the city of Vukovar for their partnership in this project, and all of our customers for their recommendations and support.”

Josip Grgić,  director of marketing of Konzum added: “In November of 2013, when Golubica Mall was opened, we announced that we will build a new playground in Vukovar. We are proud that we were able to fulfill that promise in such a short period of time. The new playground is yet another step forward in becoming closer with our customers who we thank for their loyalty. We are proud of the “Bringing children back to playgrounds” project aimed at making modern and safe playgrounds available for all children in Croatia.