New VELPRO Center in Zadar was opened


Today, VELPRO opened its 23rd new center in Croatia in the Murvica business zone of Poličnik near the city of Zadar. Konzum’s wholesale operation is being relocated from the current location at Bregdetti Bay into a newly built center in the city’s business zone, where consumers can expect a better offer and improved services. Davor Lončar, head of the Poličnik Municipality, Damir Kuštrak, Agrokor’s Executive Vice President for Export Markets, Dalibor Poznić, Executive director of Wholesale and distribution, Ivan Surać, director of Sarag d.o.o. and many other businesspeople from Zadar were present at the opening ceremony.

The new center in Zadar, spanning over more than 6,500 m² of selling surface, offers more than 10,000 items for retailers and HoReCa customers. With a wide assortment of consumer goods, fresh meat, fruits and vegetables, daily fresh fish and various beverages for caterers, the center also offers a wide array from Profi line and Profi line exclusive brands for caterers. The new center also includes a VELUGO section with a 550 m² selling surface and a full offer of catering equipment: kitchen equipment and accessories, food serving systems, professional catering machines, bar equipment and restaurant furniture.

“Along with the leading position in the retail market, we are proud of the strong and broad network we started building in 2001 through VELPRO centers in Croatia and in the region. This investment is a continuation of our ongoing investment cycle, both in retail and wholesale. The new VELPRO center in Zadar, which is the economic center of northern Dalmatia, will certainly advance and enrich the overall tourism offer of Zadar, its surroundings and archipelago with which the city has excellent connections. VELPRO center Zadar will offer to HoReCa customers a wide array of fresh products and also a full assortment of items needed for high quality tourism-related services. Providing support to and developing small stores is an important part of VELPRO’s operations. By opening wholesale centers on the coast and islands we plan on giving an impetus to small stores which are very important for Croatian tourism.” – said Damir Kuštrak, Agrokor’s Executive Vice President for Export Markets.