PIK Vrbovec won the European Business Award recognizing innovation and excellence


PIK distinguished as a National Champion for the project “Less is more” 

PIK Vrbovec has won yet another prestigious award - European Business Award in the category: “The award for customer focus”. PIK Vrbovec won this award for the project “Less is more” as the best project in the category of customer focus. The award was presented to PIK Vrbovec CEO Mate Štetić by Lidija Graho, Project Manager at EBA Croatia and Ivan Marković, Partner at RSM Croatia, an audit firm and a member of the RSM international network, lead sponsor of the EBA awards.

Mate Štetić, CEO of PIK Vrbovec stated when receiving the award: “In line with our business strategy, we take great care of the needs of our customers and the community. By constantly following trends and demands of the market, we aim to justify the high expectations of meat product lovers, and the achieved results and rewards received testify that we are on the right path. This is why I am especially proud that our project “Less is more” was recognized as a National Champion in the category for customer focus. The award will surely additionally encourage us to continue with more enthusiasm and energy and, as always, put the customers first”.

PIK Vrbovec entered the competition with the project “Less is more” which presented to the Croatian, as well as world market, a unique and complete story based on understanding the needs and requirements of the consumers for healthier products with the same taste and quality. PIK created an added value for the customers by following trends and constantly investing into innovation and technology, presented through an educational campaign. PIK Vrbovec is the only producer of meat products in Croatia that produces the complete assortment under PIK brand without flavor enhancers, artificial color, gluten or soy, with a goal to offer the consumers products of the highest quality without any additional ingredients.

The European Business Award competition for the season 2015/2016 featured 32,000 companies from 33 European countries, and the excellence and innovation has been identified and awarded since 2007. European Business Award is the largest and most important awards program designed to recognize and promote excellence, best practice and innovation in the European business community. There are 10 categories where businesses of all sizes and across all sectors compete. European Business Award rewards companies that invest into improvements and profitability, and PIK is the only National Champion in the category of customer focus.