The First Idea Extra Hypermarket Opens in Serbia

The first IDEA extra shopping center with the company's largest hypermarket was opened today in Belgrade. The new hypermarket, an investment worth EUR 20m, spreads on 7,000 sqm and offers more than 40,000 SKU's. The company IDEA, employing more than 600 people today, has been present on the Serbian market with its wholesale business since 1992, and after having taken the leading position in wholesale, IDEA has now stepped into the retail segment as well.