VELPRO celebrates 10 year of Plus Market project

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In order to mark the 15th anniversary of VELPRO CENTAR and 10 years since the first Plus Market was opened, an event was held to celebrate this successful project and an even more successful cooperation between VELPRO and small traders. It was attended by more than 400 small trader representatives – partners of Plus Market program, as well as representatives from Agrokor and VELPROCENTAR management.

On this occasion, Dražen Kocijan, CEO of VELPRO-CENTAR highlighted that the Plus Market program was started with the aim of supporting, preserving and advancing small trade in Croatia and that it has successfully been gathering the best small retailers through the years.

Dražen Kocijan also expressed his personal satisfaction with the project and announced future novelties: “Ten years are behind us and in that period we have achieved excellent results and a fantastic cooperation. Our customers are an endless source of motivation for continuously advancing our business and a great number of them have been with us from the start. I believe that this fact speaks more than a thousand words and that we must be very grateful for it. It is an honor that we can complete a successful decade, but it is a great pleasure to announce a new chapter in this joint project. VELPRO is especially focused on developing novelties and long term strategies that will reinvigorate this project. All of our focus is on the future and new challenges that surely lie ahead. Together with our loyal partners from Plus Market we stand strong and capable of transforming challenges into future success!”

As part of the celebration program, the results of the cooperation between VELPRO and Plus Market project were presented, as well as future plans for its development. Nadia Jelak, head of online and direct sales presented a new platform for online ordering and Nikola Jurčić, marketing director presented a competition on the occasion of 10 years of Plus Market: “Lova do krova i Audi iz snova”. The prize game will be running until the end of January next year and a rich prize fund will allow the customers to win an Audi A3, 100.000 kn on American Express card, numerous travel arrangements and other valuable prizes.

Since 2006, when the first Plus Market was opened in December, up to this day, a total of 1100 partner stores were opened and VELPRO has formed a special team dedicated to the project through the years. Out of 1400 VELPRO employees, 140 of them are at the disposal of Plus Market customers.  For the past 10 years, Velpro has advanced its fleet of vehicles by setting new standards for specialized vehicles and refrigeration equipment. A new private label RIAL was started that soon became recognized in Plus Market stores because of its good price to quality ratio. VELPRO has, for the past 10 years, proven as an excellent partner to Plus Market stores, especially when it comes to purchasing, marketing and logistics support. The announced projects as well as a new price policy concept achieved through the “Extra cijena” activity are part of a new strategy and the future of Plus market project.