VELPRO opens first HoReCa Center in Split

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In the center of Split, the first VELPRO HoReCa Center was opened.

With the surface area of 150m² this new format, the VELPRO Centar company will offer more than 1.000 products for the HoReCa segment with a special focus on food and non-food assortment for hospitality as well as on a wide offer of drinks and wines.

Business activities of this new VELPRO Center format will be focused on fast and urgent supply of more than 300 hospitality objects located in Split. Doing business in an old city centers is specific and introduces logistic challenges and VELPRO will, because of the location of the new HoReCa center and a large number of electric delivery vehicles, readily and more efficiently respond to the needs of hospitality businesses in Split. VELPRO Centar Split will still be at the disposal of customers for their regular orders that require a full assortment of goods.

On the occasion of the opening of first VELPRO HoReCa Center, Dražen Kocijan, CEO of VELPRO said: “Today’s opening is the best proof of our orientation toward real business needs of our HoReCa customers. VELPRO will from now on, with this new HoReCa Center in Split, be even closer to its partners, next to the location of their business and support their needs in the best possible way on a daily basis. The opening of the HoReCa Center in Split is the first in a series of openings we plan in Croatia and the purpose of the project is to make a step forward in our relationship with our HoReCa partners.”

Previously a Konzum brand specializing in wholesale, VELPRO was spun off from Konzum at the beginning of the year and became a separate company under the name VELPRO-Centar d.o.o. focusing its business on wholesale and HoReCa segments. VELPRO-Centar currently has more than 1.300 employees, 24 wholesale centers across Croatia and provides its partners with high quality logistic support with 250 commercial vehicles.

From the very beginning VELPRO-Centar pays special attention to HoReCa segment where, besides hotels, cafés and restaurants have a significant role. VELPRO constantly expands its partnership with them by cooperating in various projects with the aim to support, preserve and improve business together.