Viktorija Radojević participated at the Weekend Media Festival


Viktorija Radojević, marketing director in Mercator Slovenia, participated at a Panel held at the Weekend Media festival in Rovinj named “Retail – the fastest growing market” as a representative of both Mercator and Agrokor.

The focus of the debate was on the media and how to adapt to change. Viktorija Radojević highlighted that in Mercator, marketing places more and more focus on content and strategies how to appear at the right moment in the right medium with the right message for customers and all of this makes it more challenging to differentiate oneself from competition. Although TV remains the strongest medium, everyone is aware of the strength of digital media.

“Our partners from the media know that competition is intense and that we fight for every customer. This is why we will continue to use a 360 degree approach to advertising and multichannel media mix” said Radojević.

She also highlighted that Agrokor and Mercator follow global trends while simultaneously satisfying the local needs of consumers by offering domestic local products. Considering online sales, Agrokor also confirms that it recognizes trends and invests in new technologies by building a leading position in the market while continuously fulfilling the expectations of both consumers and business partners.