Zvijezda - Number One Brand According to the Choice of Croatian Consumers
Jul 06, 2007
VALICON, the company that carries out PGM (Product Group Manager) research has issued the latest data about brand positions for the first half of 2007, as well as information on the strongest brands in general and regional charts, and which brand has maintained and which has lost its position on the Croatian market. The actual picture of the ten leading consumer goods brands has slightly changed in comparison with the same period of the last year. However, the first place in Croatia is still reserved for ZVIJEZDA. According to the mentioned research ZVIJEZDA OIL is the leading brand.VALICON research also confirms some previous studies according to which 50% of Croatian customers consider domestic consumer goods products to be the highest quality. The campaign “Buy Croatian” by the Croatian Chamber of Economy, which promotes the quality of domestic products and producers, has also contributed to these results. Thus, Zvijezda mayonnaise has maintained its former seventh position, placing itself among THE TEN STRONGEST BRANDS.